Ronald P. Romano, President and CEO

Jennifer Lawrence, Editor

518-694-0225

fax: 518-455-0325

e-mail: JLawrence@nysid.org

Message from the Vice President
of Business Development

Relationship marketing is a strategy of building mutually-satisfying long-term relationships with key parties in order to earn and retain their loyalty (business). Those key parties at NYSID are customers, suppliers, members, and corporate partners. One of the primary goals of relationship marketing among this vast group is cultivating ‘the right kind’ of networks capable of delivering value to customers, a strategy we’ll reinforce as we explore Social Media to create a dialogue with our various audiences.

Going forward, we need a better understanding of needs and requirements from an ‘outside’ (customer) perspective, as well as more accurately accessing organizational capabilities. Essentially, our goal is to intimately understand our customers’ expectations, and then either match existing competencies to those needs or source/develop the essential expertise.   

With the fiscal challenges being faced by our government customers, we
have an opportunity to differentiate ourselves from competitors by better understanding customers’ needs, becoming a valued and reliable provider who is not motivated by profit generation. Through broad-based relationship development, we’ll continue collaborating with Women and Minority enterprises as well as disabled veteran-owned businesses, and evolve our business initiatives with the changing landscape of New York State. 

NYSID’s ultimate goal is a mirror image
of our government leaders:
JOB CREATION FOR NEW YORKERS!

Preferred Sourceline Contents

Message from Andy Grosso

On the Move at NYSID

NYSID Honors Veterans

‘Business as Usual’ In the Adirondacks

NYCHA Scores NYSID a Perfect 10!

2011 Joslin Outstanding Performers Coming Soon

Spring/Summer TIP Opportunities

NYSID is People Like